| Scope |
| Websites analysed | 1 website | 1 website | 1 root domain per audit cohort |
| Pages crawled | Up to 8 pages | Up to 8 pages | 40 by default, configurable to 500 |
| Competitors | Not included | Up to 3 included at no extra charge | Named in the prompt catalog and in source-evidence comparison |
| Markets and languages | 1 | 1 | One locale + geography per cohort; re-run per market |
| 测试问题集 | 在 ChatGPT 上测试 25 个买家意图问题,并展示 5 条代表性回答 | 为目标定制并为本报告冻结 50 个买家问题,在 5 个引擎各运行一次,最多完整展示 250 条回答 | 相同的 50 问题、5 引擎 Advanced 基线,加上分析师确定的重复、改写和市场组 |
| Industry profiles | Category-matched vertical profiles | Category-matched vertical profiles | 3 versioned packs: B2B SaaS, local services, generic |
| Answer modalities |
| 文本引擎(ChatGPT、Claude、Gemini、Perplexity、Grok) | 仅 ChatGPT:提及、前三和位置比率,并展示回答样本 | 五个引擎均使用实时网页搜索:分别展示各提供商的实际观测可见度,并单独展示一次共享的网站就绪度评估 | 按引擎评估引用与咨询指标 |
| Voice surfaces | Not covered | Not covered | 8 named surfaces: ChatGPT/Claude/Grok/Perplexity Voice, Gemini Live, Siri, Alexa+, Google Search Live/Maps |
| Voice assistant data, checked at the source | Not covered | The Apple Maps listing Siri reads, the Google Maps listing behind Google voice, and the Claude models that power Alexa+ — measured for your business | The same source measurements, plus live device traces by your analyst |
| Spoken vs typed control tests | Not covered | Not covered | Paired, to separate speech recognition from retrieval |
| Per-modality scoring | Not included | Single overall score | Separate web and voice/entity scores, blended by a profile-set voice weight |
| Diagnostics |
| AI visibility score | Overall + 8 on-page categories + off-site brand presence | Overall + 8 on-page categories + off-site brand presence, with the weighting stated | Web score (8 categories) + voice/entity score (8 categories), each with penalties and caps |
| Confidence reported separately from score | Included | Included | Included, driven by evidence coverage |
| Second opinion on the grade | Not included | Evidence-grounded counter-view: where the grade reads too harsh, where it is fair, and data-quality caveats | Independent adversarial audit before release |
| Sitemap, canonical and indexation review | Included | Included | Included |
| Structured data audit | Not included | Core schema types | Required and recommended types, validity, and visible/schema parity |
| Entity identity and disambiguation | Not covered | Not covered | Canonical name, legal name, aliases, identifiers, sameAs links |
| Brand and entity consistency | Not covered | Not covered | Source-by-source conflict register with severity |
| Answer-readiness of content | Not included | Top gaps | Scored: direct answers, front-loading, sentence length, FAQ coverage |
| Question and conversational intent coverage | Not included | Top gaps in your category | Scored across identity, suitability, price, availability, support, alternatives, trust and limitations |
| Content freshness and update cadence | Not included | Flagged where stale | Scored against the frozen capture time |
| Author, credential and expertise signals | Not included | Basic check | Scored under entity clarity and trust |
| Review and reputation signals | Not included | Summary | Scored under off-page corroboration, by source tier |
| Local presence and listing consistency | Not covered | Not covered | NAP, hours, categories, duplicates and closures reconciled per location |
| Pronunciation and speech-recognition support | Not covered | Not covered | Scored: ambiguity, alternate spellings, phonetic guidance |
| Action readiness | Not covered | Not covered | Call, directions, booking, demo, order and support destinations verified |
| Authority and citation mapping | Not included | Summary | Source-domain breadth and concentration, per engine |
| Prompt-level answer capture | Sample of ChatGPT answers, verbatim | Recorded verbatim in the report's engine-answer evidence | Every engine answer recorded verbatim and hash-bound in the evidence ledger |
| What AI gets wrong about you | Not included | Flagged if detected | Expected-vs-observed fact accuracy, contradiction and omission |
| Answer intelligence |
| Plan A — 竞争声量份额 | Simple list: the first 5 brands ChatGPT recommends for your category | Included across all five engines, with your measured gap to the leader | Included across every engine and market in scope |
| Plan B — 引用网络 | Not included | Included: ranked source domains per engine | Included across every engine and market in scope |
| Plan C — 品牌/赢得媒体/社交来源占比 | Not included | Included per engine with the measured source mix | Included across every engine and market in scope |
| Questions you lose, and the sources to win them | Not included | Every buyer question where a competitor is named and you are not, with the sources cited or surfaced in the recorded response | As findings with evidence, prioritized into the roadmap |
| Tier 1 — 分引擎矩阵与差异 | Not included | Five per-engine views plus measured agreement and divergence | Included across all engines and markets in scope |
| 与上一份报告的比较 | 不包含 | 如有上一份 Advanced 报告,图示分数和类别进展,并比较排名与反向链接变化 | 作为完整排名防守的基线 |
| Tier 2 — 多市场与改写稳健性 | Not included | Not included | Included for the markets, languages and paraphrase cohorts in scope |
| Tier 3 — 排名防守 | Not included | Not included | Full per-engine share-of-voice, competitor and citation-network movement |
| Organic search & SEO evidence |
| Keyword searches with volume and rankings | Ranked keywords with search volume and Google position, one market | Ranked keywords with search volume and Google position, one market | Ranked keywords with search volume and position, per market and language |
| Keyword distribution in website content | Buyer-intent vocabulary coverage scored from your crawled pages | Buyer-intent vocabulary coverage scored from your crawled pages | Intent-term coverage scored from crawled pages, with ranked-keyword evidence reported alongside |
| Backlinks search | Headline backlink numbers for your domain: domain rank, referring domains, total live backlinks | Live backlink profile: domain rank, referring domains and live backlinks | Live backlink profile: domain rank, referring domains and live backlinks |
| Search-engine ranking checks | Google positions for the keywords you already rank for | Google positions for the keywords you already rank for | Live Google top-10 position and SERP features for every tracked keyword, per market |
| SEO evidence provenance | Hash-stamped snapshot embedded in the report | Hash-stamped snapshot embedded in the report; unavailable data labeled Not assessed | Hash-frozen snapshot in the evidence ledger, reported separately from AEO scores |
| Deliverables |
| 图表与解释性分析 | 仅提供简洁表格和回答样本,不含图表或长篇分析 | 包含声量份额、来源结构、类别和进展图表以及详细分析 | 扩展到范围内的每个市场、模态和决策 |
| 报告 | 恰好 5 页的简洁 PDF | 30 页以上分析 PDF,随后是包含全部回答的附录 A;附录不计入分析页数 | 50 页以上的审阅版 PDF,并按范围提供导出 |
| Prioritized fix list | Included | Included | Typed tasks with phases, risk levels and acceptance criteria |
| 90-day recovery plan | Not included | Included — immediate low-hanging fixes first, then the 90-day sequence with verify steps | 3-6 month phased implementation plan with acceptance criteria |
| Evidence behind every finding | Included | Included | Every finding bound to a frozen evidence ID |
| Implementation specs for developers | Not included | Not included | Evidence-bound briefs, ready to ticket |
| Ready-to-apply patches | Not included | Not included | Deterministic patches for entity JSON-LD and sitemaps |
| External-platform correction packets | Not included | Not included | Apple, Google, Alexa+, directory, review and merchant packets |
| 面向利益相关方的执行摘要 | 不包含 | 首页结论:共享网站就绪度、各提供商实际观测结果及评分依据 | 包含 |
| 可复现性 | 不包含 | 冻结 50 个问题,并保存准确模型、检索证据和引用;后续实时结果可能变化 | 冻结快照哈希 |
| Service and delivery |
| Turnaround | Minutes, automated | Minutes, automated | Measured report in minutes, generated on demand; analyst review and revisions on the engagement schedule |
| Human analyst review | Automated only | Automated only | Dedicated analyst team |
| Stakeholder conference call | Not included | Not included | Kickoff and findings review |
| Action-plan workshop | Not included | Not included | Included, per modality |
| Implementation choices | Customer or agency | Customer or agency; separately scoped managed implementation is available | Customer, agency, or collaborative delivery; separately scoped managed implementation is available |
| Change approval and rollback | Not applicable | Not applicable | Approvals bound to a proposal hash; atomic apply with backups |
| Re-scan and verification | Not included | With each new purchase | Remeasurement against the same frozen prompt and surface matrix |
| Post-delivery support | Email help with account, billing and delivery | Bounded contact and email help for account access, billing, delivery, and clarification of customer-visible findings | Support follows the signed scope; any SLA must be negotiated and signed |
| 合同与 SLA | 标准条款 | 标准条款 | 仅在协商并写入已签署协议时提供 SLA |
| Commercial |
| How you buy | Instant online checkout | Instant online checkout | Scoped proposal after a discovery call |
| 价格 | $25 — 即时在线购买 | $279 — 即时在线购买 | 按贵组织范围确定 — 联系销售 |