Standard e Advanced são relatórios pagos completos que compra online e usa com a sua equipa ou agência. Enterprise é um compromisso delimitado à parte e revisto por analistas para organizações maiores. Os três clarificam a visibilidade atual, priorizam o trabalho aprovado e voltam a medir. AeoState mantém cada caminho claro desde o início.
25 perguntas de compra contra o ChatGPT, mais evidência de keywords e backlinks.
O diagnóstico completo: cinco motores, inteligência de respostas, até 3 concorrentes incluídos.
Um compromisso com âmbito separado e revisão por analista para organizações, mercados e necessidades de partes interessadas mais amplos.
O PDSA aplica-se a cada relatório: planear, executar, estudar um relatório posterior e agir. Standard e Advanced voltam a medir na compra seguinte; Enterprise usa pacotes revistos delimitados à parte.
SEO é um componente importante de AEO: os motores de IA recuperam, classificam e corroboram respostas através da mesma infraestrutura de pesquisa que o SEO clássico otimiza, por isso a visibilidade de pesquisa alimenta a visibilidade em respostas. As linhas abaixo mostram que relatório contém cada capacidade.
| Capacidade | Relatório StandardRelatório Standard · $25 · um relatório · um motor | Relatório AdvancedRelatório Advanced · $279 · um relatório · cinco motores | Relatório EnterpriseEmpresarial · AEO e voz completos |
|---|---|---|---|
| Scope | |||
| Websites analysed | 1 website | 1 website | 1 root domain per audit cohort |
| Pages crawled | Up to 8 pages | Up to 8 pages | 40 by default, configurable to 500 |
| Competitors | Not included | Up to 3 included at no extra charge | Named in the prompt catalog and in source-evidence comparison |
| Markets and languages | 1 | 1 | One locale + geography per cohort; re-run per market |
| Conjunto de perguntas testado | 25 perguntas de intenção de compra no ChatGPT, com cinco respostas representativas | 50 perguntas de compradores adaptadas ao objetivo, congeladas para o relatório e executadas uma vez nos 5 motores — até 250 respostas completas | A mesma base de 50 perguntas e 5 motores, mais repetições, paráfrases e mercados definidos pelo analista |
| Industry profiles | Category-matched vertical profiles | Category-matched vertical profiles | 3 versioned packs: B2B SaaS, local services, generic |
| Answer modalities | |||
| Motores de texto (ChatGPT, Claude, Gemini, Perplexity, Grok) | Apenas ChatGPT: taxas de menção, top 3 e posição, mais uma amostra de respostas | Cinco motores com pesquisa web em direto: visibilidade observada específica por fornecedor e uma avaliação partilhada da preparação do site | Avaliação por motor com métricas de citação e consulta |
| Voice surfaces | Not covered | Not covered | 8 named surfaces: ChatGPT/Claude/Grok/Perplexity Voice, Gemini Live, Siri, Alexa+, Google Search Live/Maps |
| Voice assistant data, checked at the source | Not covered | The Apple Maps listing Siri reads, the Google Maps listing behind Google voice, and the Claude models that power Alexa+ — measured for your business | The same source measurements, plus live device traces by your analyst |
| Spoken vs typed control tests | Not covered | Not covered | Paired, to separate speech recognition from retrieval |
| Per-modality scoring | Not included | Single overall score | Separate web and voice/entity scores, blended by a profile-set voice weight |
| Diagnostics | |||
| AI visibility score | Overall + 8 on-page categories + off-site brand presence | Overall + 8 on-page categories + off-site brand presence, with the weighting stated | Web score (8 categories) + voice/entity score (8 categories), each with penalties and caps |
| Confidence reported separately from score | Included | Included | Included, driven by evidence coverage |
| Second opinion on the grade | Not included | Evidence-grounded counter-view: where the grade reads too harsh, where it is fair, and data-quality caveats | Independent adversarial audit before release |
| Sitemap, canonical and indexation review | Included | Included | Included |
| Structured data audit | Not included | Core schema types | Required and recommended types, validity, and visible/schema parity |
| Entity identity and disambiguation | Not covered | Not covered | Canonical name, legal name, aliases, identifiers, sameAs links |
| Brand and entity consistency | Not covered | Not covered | Source-by-source conflict register with severity |
| Answer-readiness of content | Not included | Top gaps | Scored: direct answers, front-loading, sentence length, FAQ coverage |
| Question and conversational intent coverage | Not included | Top gaps in your category | Scored across identity, suitability, price, availability, support, alternatives, trust and limitations |
| Content freshness and update cadence | Not included | Flagged where stale | Scored against the frozen capture time |
| Author, credential and expertise signals | Not included | Basic check | Scored under entity clarity and trust |
| Review and reputation signals | Not included | Summary | Scored under off-page corroboration, by source tier |
| Local presence and listing consistency | Not covered | Not covered | NAP, hours, categories, duplicates and closures reconciled per location |
| Pronunciation and speech-recognition support | Not covered | Not covered | Scored: ambiguity, alternate spellings, phonetic guidance |
| Action readiness | Not covered | Not covered | Call, directions, booking, demo, order and support destinations verified |
| Authority and citation mapping | Not included | Summary | Source-domain breadth and concentration, per engine |
| Prompt-level answer capture | Sample of ChatGPT answers, verbatim | Recorded verbatim in the report's engine-answer evidence | Every engine answer recorded verbatim and hash-bound in the evidence ledger |
| What AI gets wrong about you | Not included | Flagged if detected | Expected-vs-observed fact accuracy, contradiction and omission |
| Answer intelligence | |||
| Plan A — quota de voz competitiva | Simple list: the first 5 brands ChatGPT recommends for your category | Included across all five engines, with your measured gap to the leader | Included across every engine and market in scope |
| Plan B — rede de citações | Not included | Included: ranked source domains per engine | Included across every engine and market in scope |
| Plan C — divisão marca / media conquistada / social | Not included | Included per engine with the measured source mix | Included across every engine and market in scope |
| Questions you lose, and the sources to win them | Not included | Every buyer question where a competitor is named and you are not, with the sources cited or surfaced in the recorded response | As findings with evidence, prioritized into the roadmap |
| Tier 1 — matriz por motor e divergência | Not included | Five per-engine views plus measured agreement and divergence | Included across all engines and markets in scope |
| Comparação com o relatório anterior | Não incluída | Gráfico de progresso da pontuação e categorias, além de mudanças de posições e backlinks quando existe um Advanced anterior | Incluída como base da defesa completa do ranking |
| Tier 2 — robustez multimercado e a paráfrases | Not included | Not included | Included for the markets, languages and paraphrase cohorts in scope |
| Tier 3 — defesa do ranking | Not included | Not included | Full per-engine share-of-voice, competitor and citation-network movement |
| Organic search & SEO evidence | |||
| Keyword searches with volume and rankings | Ranked keywords with search volume and Google position, one market | Ranked keywords with search volume and Google position, one market | Ranked keywords with search volume and position, per market and language |
| Keyword distribution in website content | Buyer-intent vocabulary coverage scored from your crawled pages | Buyer-intent vocabulary coverage scored from your crawled pages | Intent-term coverage scored from crawled pages, with ranked-keyword evidence reported alongside |
| Backlinks search | Headline backlink numbers for your domain: domain rank, referring domains, total live backlinks | Live backlink profile: domain rank, referring domains and live backlinks | Live backlink profile: domain rank, referring domains and live backlinks |
| Search-engine ranking checks | Google positions for the keywords you already rank for | Google positions for the keywords you already rank for | Live Google top-10 position and SERP features for every tracked keyword, per market |
| SEO evidence provenance | Hash-stamped snapshot embedded in the report | Hash-stamped snapshot embedded in the report; unavailable data labeled Not assessed | Hash-frozen snapshot in the evidence ledger, reported separately from AEO scores |
| Deliverables | |||
| Gráficos e narrativa explicativa | Tabelas e amostras concisas, sem gráficos nem narrativa extensa | Gráficos de quota de voz, fontes, categorias e progresso, com explicação detalhada | Expandidos para cada mercado, modalidade e decisão no escopo |
| Relatório | PDF conciso com exatamente 5 páginas | PDF analítico com mais de 30 páginas, seguido do Apêndice A com todas as respostas; o apêndice não conta no total analítico | PDF revisto com mais de 50 páginas e exportações quando incluídas no escopo |
| Prioritized fix list | Included | Included | Typed tasks with phases, risk levels and acceptance criteria |
| 90-day recovery plan | Not included | Included — immediate low-hanging fixes first, then the 90-day sequence with verify steps | 3-6 month phased implementation plan with acceptance criteria |
| Evidence behind every finding | Included | Included | Every finding bound to a frozen evidence ID |
| Implementation specs for developers | Not included | Not included | Evidence-bound briefs, ready to ticket |
| Ready-to-apply patches | Not included | Not included | Deterministic patches for entity JSON-LD and sitemaps |
| External-platform correction packets | Not included | Not included | Apple, Google, Alexa+, directory, review and merchant packets |
| Resumo executivo para as partes interessadas | Não incluído | Veredito da primeira página: preparação partilhada do site, resultados observados por fornecedor e fatores da nota | Incluído |
| Reprodutibilidade | Não incluído | Coorte congelada de 50 perguntas com modelos, provas de recuperação e citações guardados; resultados em direto posteriores podem variar | Hash de instantâneo congelado |
| Service and delivery | |||
| Turnaround | Minutes, automated | Minutes, automated | Measured report in minutes, generated on demand; analyst review and revisions on the engagement schedule |
| Human analyst review | Automated only | Automated only | Dedicated analyst team |
| Stakeholder conference call | Not included | Not included | Kickoff and findings review |
| Action-plan workshop | Not included | Not included | Included, per modality |
| Implementation choices | Customer or agency | Customer or agency; separately scoped managed implementation is available | Customer, agency, or collaborative delivery; separately scoped managed implementation is available |
| Change approval and rollback | Not applicable | Not applicable | Approvals bound to a proposal hash; atomic apply with backups |
| Re-scan and verification | Not included | With each new purchase | Remeasurement against the same frozen prompt and surface matrix |
| Post-delivery support | Email help with account, billing and delivery | Bounded contact and email help for account access, billing, delivery, and clarification of customer-visible findings | Support follows the signed scope; any SLA must be negotiated and signed |
| Contrato e SLA | Termos padrão | Termos padrão | SLA apenas se negociado e incluído no acordo assinado |
| Commercial | |||
| How you buy | Instant online checkout | Instant online checkout | Scoped proposal after a discovery call |
| Preço | $25 — compra online instantânea | $279 — compra online instantânea | Definido para a sua organização — contacte vendas |
Contactar vendasChamada de descoberta · proposta delimitada | |||